Saying thank you to businesses on the cycleways

The teams fanned out across Sydney in packs of ten cyclists each with different cycleways along their path. Riders met local business owners and handed out ‘Keep it Wheel’ Business Repair Kits, which consisted of a ‘This is a Bike Friendly Business’ window sticker and a guide to marketing to cyclists. These kits were designed to say “thank you” for putting up with the cycleway construction work while suggesting ways for cafes and stores to crank up their business by becoming cycle culture savvy. continue reading